Jack Daniel’s House X 150 years of The Jack Daniels Distillery


To Celebrate the 150th birthday of its Distillery in Tennessee The Jack Daniel’s Brand Commissioned the Halloween Agency to create an exceptional private event in the heart of Paris.

On the 20th,21st and 22nd of October 2016 fans of the Jack Daniel’s were welcomed into an exceptional location near the Place De La Bastille in Paris. Visitors immersed themselves in the brand’s vision and history through impressive scenography and a plentiful menu of activities and presentations including:

> Taster sessions for the entire Jack Daniel’s Range straight or in cocktails

> An exposition of never-before-seen historical tasting items

> Food Themed and centred around Jack Daniel’s ranging from Black bread BBQ bagels and Hot dogs to Jack Daniel’s infused Patisserie and confectionery

> Cocktail master classes to learn how to use the Jack Daniel’s range in personal use and mixing with a focus on the famous Lynchburg Lemonade

> Educative section to understand the distillation process of the Jack Daniel’s range

> A fresco made of maple charcoal which is used in the distillation process

> An escape game designed to clarify the mysteries that surround the creator of Jack Daniel’s, Mr Jack

Over 2500 guest during the three-day runtime of the event.

Agency objectives: Offer counsel, 3D conception of the event, Scenography, Production, staff and logistical handling of the event.

Réalisation suivante.

‘Extraordinaire’ Perrier Party

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