THE WILD LOVE NEST

 

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Pitch ?

How can the Aigle brand use the opportunity presented by Valentine’s day to work on its’ brand image, entice younger clients and attract new consumers while putting forward its « fleece » products.

Answer

The Wild Love nest: a ‘Glamping’ bubble on one of the most beautiful parisian rooftops.
Creation of a viral-ready mechanism as well as a lottery game to try and win a night in the wild love nest for valentine’s day.

Results

• Fleeces put forward during the activation period: SOLD OUT
+ 6k followers on the @Aigle intagram account
• Lottery-game
o Over 10 000 contributions/comments
o Over 57 000 likes on 1 post
o 176% overmatch of our engagement goals
• Numerous press mentions in influential media: Stratégies, L’ADN, Konbini, Voici, Emarketing, Golem,…

Réalisation suivante.

(Français) LEVI’S – THE TAILOR SHOP ON TOUR

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