Midnight Garage Festival 2016

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The second Iteration of the Midnight Garage Festival was a considerable success and established itself as the baseline for motorbike festivals within the greater Parisian region. An exceptional coproduction from 4h10.com X Halloween agency for the second year running. 

Created by 4h10.com, The reference media for neo-custom and café-racer biking in France, The Midnight Garage Festival is an event that serves as a crossroads for multiple influences within the biking context; bikes, art, fashion, music and more.

For This second edition of the festival Halloween agency was brought on-board as co-producer and, the project open a new page in its history with an amped up programme: Release launches of the Triumph T100 and the 900 Street Cup, Leica’s SoFort photographic camera and a show of support by the Motorbike sector’s giants (Royal Enfield, Harley Davidson, Moto Guzzi…)

Beyond the giants of the industry The Midnight festival is a celebration in defence of the diversity of the biking world with a range of contents such as Bike tuners, Unique models and concept Bikes, Art shows, A barbershop and tattoo parlour, Boxing ring and events. The displaying of films and documentaries on or of the industry, street food, and perhaps most importantly a plethora of stands by small, independent or rare manufacturers never seen before in France.

Agency Objectives: Commercial Management of the Event for both the organisers and the committed brands, Event Production, Digital promotion of the event and both PR and ePR.

Results:
> 3 days of festivities in the heart of the French capital
> a 30% increase in visitors since last year : 5 800 attended
> 26 hours total runtime of the festival
> 380 Reporters/Bloggers/Influencers during the inauguration party
> Over 70 Committed brands
> Positive PR and ePR exposure on: C8, Elle, GQ, VSD, WAD, Le Bonbon, Oui FM, Frais Frais, Sortir À Paris and over 2000 associated posts on social media.

 

Réalisation suivante.

Jack Daniel’s House X 150 years of The Jack Daniels Distillery

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