THE MACALLAN

maccallan11
maccallan1

Pitch ?
How may the Macallan Brand use its presence at the whisky live salon to communicate the launch of its new « The Macallan » 12yr trilogy (centerpiece of its new line) and relay news of the opening of its latest distillery?

Answer
Creation, production and management of an event space: bar, backbar and display of the novelties of the «The Macallan » line.

Results
Whisky Live – du 22 au 24 septembre 2018 :
• One of the major tasting salons for spirits and Whisky in Europe
• + 12 000 participants, vs 10 000 in 2017 (over 3 days)
• 165 brands from 30+ countries
• Presence of Brand Ambassador Nicola Riske on the Macallan stand

Réalisation suivante.

MAKERS MARK

Abonnez-vous à la newsletter Halloween Agency

Tous les deux mois, recevez un aperçu de nos
dernières réalisations.