A NIGHT AT THE “PARC”

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Pitch?
How to construct Paris Saint-Germain’s anchor within the city and its ecosystem and add value to the experience of living a match in the Parc Des Princes, above and beyond the sporting results of said match?

Answer
By creating a singular experience centered around the PSG, The Parc Des Princes and it’s partner Nivea by inviting fans to live through an exceptional experience through #UneNuitAuParc (Lottery game organised through social media).

Results
• Upcoming results…
• 20 000 participants
• Numerous mentions in influential media : L’Equipe, Paris Match, CB News, Elle, L’ADN, Le Bonbon….

 

Réalisation suivante.

MIDNIGHT GARAGE FESTIVAL

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